Hidden World: Processing Cultural History by Design Collaborative Vík Prjónsdóttir

Wednesday September 28, 6-7:30pm

In conjunction with Authorship

Join us in welcoming this important Icelandic design group to Seattle as they share their process, samples of their finished pieces, and stories from the Icelandic mythology as it appears in their work. Tea will be served!

Vík Prjónsdóttir is featured in the 2011 Nordic Fashion Biennial taking place at Seattle’s Nordic Heritage Museum. The NFB runs from September 30 – November 13.


More about Vík Prjónsdóttir:

Vík Prjónsdóttir is a creative brand that designs and produces quality products from Icelandic sheep wool; a unique and sustainable source. Its combination of fibers results in a wool that is warm, light-weight and water-repellent. Vík Prjónsdóttir is inspired by myths and stories, from the past as well from the present. She is fascinated by nature as well as urban life, believes in the beyond and respects the hidden world.

Vík Prjónsdóttir is a collaboration between the designers Brynhildur Pálsdóttir, Gudfinna Mjöll Magnúsdóttir, Thuríður Sigurþórsdóttir and the knitting factory Víkurprjón. Their common interest in applying the form and magic of everyday items into their designs is evident in Vík Prjónsdóttir products. They believe that it’s their task as designers to make use of the natural materials and conditions that exist in Iceland, rather than using imported materials or outsource the production. Their ambition with Vík Prjónsdóttir is to show an unconventional image of the Icelandic woollen industry by developing new products with traditional Icelandic material. Víkurprjón, the knitting factory, is a company steeped in history. It was founded 1980 and is the oldest and one of the best known producers in Iceland. During the 1980s the Icelandic woollen industry flourished and Víkurprjón was one of 30 mills, today however, there are only three left, the others have either closed or been sold off to exporters piece by piece.
This collaboration contributed innovative ideas to elevate the woolen industry again. The Vík Prjónsdóttir collection is unique and different from everything else Víkurprjón has been producing over the years. It opens a whole new international market area for the Icelandic wool industry.


Since Vík Prjónsdóttir launched the second collection at Stockholm Design Week in 2010, they have received the local and annual DV cultural prize for design; The 2011 Association of Craftsmen in Reykjavík award for innovation; and The Reykjavík Grapevine Awards for “Best Product Line 2011”.

The Vík Prjónsdóttir project was initiated in the year 2005 by the above mentioned designers including the designers Egill Kalevi Karlsson and Hrafnkell Birgisson.